Let’s Pop the campaign
for your business!
You know you need it, You just don’t know how.
Within our first interaction, 100% of the entrepreneurs I work with say something along the lines of “I know I need to do this, I just don’t even know where to start”.
With all of the conflicting information online, the “figure it out yourself” route can often end-up costing you time and effort you don’t have as a busy entrepreneur building and managing a business.
In 2024 we live in a social-first, content-heavy world. When it comes to marketing and brand awareness for your business there isn’t a one size fits all method to growing your business on social.
Normalize having a strategy for the way you show up on social media in an effort to build a brand and monetize it.
This is where Pop the Campaign™️ comes in.
Whether you have a product or service-based business, the power of content that connects is unmatched. With over 12 years of experience working with a variety of small, medium and even global businesses in over 25 unique industries, the ones that found the most success, were focused on connecting with their ideal consumer.
Over the past nearly 12 years I have had the pleasure of working with a variety of businesses and brands in over 25 unique industries. I am from the days of MySpace and MSN messenger so to see the social landscape change and grow into what it is today has really been fascinating!
I first fell in love with social media as a means of marketing when I was working for a Talent Management company in Toronto. The clients at the time were the likes of Canada’s top music artists and they were just starting to explore new ways of connecting with fans and building their online presence. With a background in PR and Media Communications, when handed the task, I ran with it!
Watching the growth that came with connecting to an audience on a real, human level is what inspired offering Social Media Management as its own service.
With an ever-changing social media landscape I have always helped my clients rely on their own unique approaches and strategy in order to build a warm and ready audience with longevity in mind.
Cheers, I’m Alex Morinello!
How we can work together
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1:1 Consulting
This is for the business owner, entrepreneur or creator needing guidance and support to get their social media strategy working FOR them.
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UGC + Content Creation
Not a content creator but need content to showcase your offerings? We’ve got that covered!
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Social Media + Email Management
Want to hand off the day-to-day management, content creation and community building? Don’t worry, we’ve got you!
What clients are saying…
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"As a Small Business Owner I loved working with Alex!"
She is very knowledgeable, genuine and fun to work with! She took the time to understand my business and helped me clarify my goals with social before we came up with a solid content strategy plan. She is always up to date with the newest features and trends and provided me with resources and tools to make content planning and content creation easier. I cannot recommend her enough!
Ashley of @ashleybrettdesign
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"I can't say enough about Alex"
She is professional, understanding and accommodating. Working with Alex on my business social media strategy was enjoyable and educational. We planned three months of content including pre-market hype content which was extremely appreciated. She created a volt of related hashtags, content and ideas for me to use in the future.
Working with her and following her advice takes the stress out of posting on social and made me more confident and comfortable in showing up on my social media accounts.
I highly recommend working with Alex! She is fun vibrant and dynamic character that supports her clients well beyond the scope of work.
Yara, @juniperjewelleryclay
Get in touch.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.